Who we are and what we do

The Your Decision was established in 2002, primarily as an asset management company.

Today, we are a diversified financial services group focussed on professional advice, quality services, and tailor-made investment products across the financial services value chain. We provide our service offering through an organisational structure consisting of three clusters, namely a Wealth, Risk, and Investments Cluster, a Multi-manager Cluster and a Management Company Cluster.

We service more than 90 000 clients throughout South Africa. We employ more than 450 people, and have more than 200 registered financial advisors. We manage more than R302 billion worth of assets.

Our client base includes individual investors, institutions, corporations, intermediaries, and pension funds.

WE PARTNER WITH PEOPLE TO ASSIST THEM TO REALISE THEIR AMBITIONS THROUGH FINANCIAL SOLUTIONS – EFFICIENTLY:

  • Our partnership with people is about collaboration and this extends to our own internal business clusters, external product providers, and our clients
  • We believe that ambitions are a higher-order objective, encapsulating dreams, happiness, and targets, whether it is growing a partnership business, growing wealth, preserving value, or assisting a client to retire comfortably
  • Our financial solutions are our financial products and services, which are our tools, or currency, to help people achieve their goals. We offer appropriate solutions to enable people to meet their financial needs
  • ‘Efficiently’ is how we do things

Our Story

We live in one of the most unequal countries in the world.

As the Your Decision, we are aware of this, and we have a strong sense of purpose – we do what we do because we are dutybound to reduce economic inequality in South Africa. The reality that many South Africans face is that financial advice is not easily attained. Ironically, for those who need it the most, it appears to be the furthest out of reach.

We started the Your Decision at a time when financial advice was largely a sales function. For the most part, policies were sold to people without fully understanding their needs and evolving circumstances. As our business evolved, our connection to the people that we serve also evolved. Today, our approach is one of establishing trusted relationships between clients and financial professionals (like financial advisors, business partners, investment specialists, and product providers), where we become the financial planning partner throughout the seasons of our clients’ lives.

Helping people attain their financial well-being and economic security is what we do.

Why? Because of you, our valued client.